Springfield Film Festival

BRAND IDENTITY

The objective was to develop a compelling brand identity for a film festival centered around fairytale cinema. This identity reimagines classic stories through a darker, more enigmatic lens—drawing inspiration from the eerie undertones that often hide beneath the surface of childhood tales. The result is a visual system that evokes both nostalgia and intrigue, capturing the haunting beauty of the original narratives while giving them a modern, cinematic edge.

Student work at Shillington School of Graphic Design