Hi! I’m Amanda, a New York–based Digital Designer and Art Director. I’m drawn to creating work that feels thoughtful, visually strong, and actually makes people pause for a second.

At L’OCCITANE, I lead the digital side of brand campaigns across site, email, paid, and everything in between. I think a lot about the full experience, how things flow, how they feel, and how all the pieces connect. Alongside that, I also help art direct special digital projects, partnering closely with photographers and teams to shape the visual direction and bring ideas to life.

I love being in that space between concept and execution, where you’re not just designing, but guiding the bigger vision.

Outside of work, I’m usually watercolor painting, taking care of my plants, or noticing small details like light shifts, color, and texture. I think that constant observation is what keeps my work feeling fresh and intentional.

Previously I worked with Victoria’s Secret Beauty and Victoria’s Secret PINK, helping shape visual narratives that connect with a modern audience.

If you’re into building something that feels cool, cohesive, and a little unexpected, I’d love to connect!

Women of Type, a global collection of Lettering & Typography.

Virtual Coffee Podcast, a podcast dedicated to showcasing innovative small business owners.

Canvas Rebel Magazine, a magazine featuring small business owners, artists and creatives from across the community.